DeW is an inter-disciplinary design workshop organized by IIITDM, Jabalpur and the Ministry of Foreign Affairs, Japan.

The workshop is open to everyone interested in design. We invite participation from diverse backgrounds, such as those from engineering, architecture, fine arts, science, humanities, and beyond.

DeW 2014 will take place from 8th December 2014 to 10th December 2014 at IIITDM, Jabalpur.

DeW 2014 has a focus on user-centric design.

Design is purely a cognitive progression, which is manifested through creativity and human intelligence. Both ‘design culture’ and ‘design solution’ have at least three components e.g. user, technology and process mapping. It creates a form of triangle with three edges and their verticals. All the verticals and edges are equally important for design harmony. It is a very common observation that in the thick of design process, we often forget the users, in spite of the fact that among the various approaches to design, one of the most prominent is “user centric design” approach.

There are cases, when the focus of the designer has shifted to technology or other issues, which creates confusion in the behavior of the users. It has been observed that at times, designers are forcing technological solutions to the users without taking care of their needs and requirements. In the postmodern era, the users are the epitome. We have to serve them and hence customize the design in the direction the users want. Users are customizing their living spaces, lifestyle, food habits, entertainments and many more, with the aim to satisfy the soul of users.

User-centered design means understanding what your users need, how they think, how they behave – and incorporating that understanding into every aspect of your process.
- Jesse James Garret

So the current burning issue is, how do we design with a specific focus on the users? Users are varied, so how do we collect the basic data from such varied users and use them to design a single method which would cater to the need and wants of all the users?

Design and technology are travelers today. In latest trend of world economy, design may be conceived in one country, manufactured in another and finally used in a third country. Hence, apart from other important issues, the design must factor in the user requirements of the country in which it is going to be used.

This workshop is going to provide an insight to inculcate users’ thoughts, needs, requirements, etc. in the formal design process. It would highlight the issues related to user study, synthesis of collected data from the users and translating that data into fruitful design solutions.

About IIITDM Jabalpur

Indian Institute of Technology, Design & Manufacturing, Jabalpur (IIITDMJ) is funded by the Ministry of Human Resource Development, Government of India.

It offers undergraduate, postgraduate, and Ph.D. programmes across different disciplines such as Mechanical Engineering, Computer Science Engineering, and Electronics and Communication Engineering.

It offers a postgraduate programme (M.Des.), and a Ph.D. programme in Design, focusing primarily on Product Design, and Visual Design. IIITDMJ also provides doctoral programmes in Physics and Mathematics.

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Previous DeWs

Mini DeW 2013

Nature Inspired design

DeW 2012

Design in Engineering

Mini DeW 2011

Mind to Market: Through Case Studies

DeW 2010

Leading-edge Theories and Practices in Design

Organizing Committee


    Prof. Puneet Tandon
    Dr. Prabir Mukhopadhyay
    Mr. Shekhar Chatterjee


    Dr. Jayesh Pillai
    Mr. K.K. Balakrishnan


    Dr. Jayesh Pillai
    Mr. K.K. Balakrishnan

Logistics & Hospitality

    Dr. Sangeeta Pandit
    Mr. D.S. Ramteke


    Mr. K.K. Balakrishnan
    Dr. Jayesh Pillai
    Dr. Sujoy Mukherjee


    Dr. Sujoy Mukherjee
    Dr. Sangeeta Pandit


    Mr. D.S. Ramteke