News:
[10/12/14]: SDC winners announced!
[05/12/14]: Participants for SDC have been shortlisted →


DeW 2014 has a focus on user-centric design.


It is a very common observation that in the thick of the design process, we often forget the user, in spite of the fact that among the various approaches to design, one of the most prominent is the “user centric design” approach. There are cases when the focus of the designer has shifted to technology or other issues, which creates confusion in the behavior of the users.

So the current burning issue is how do we design with a specific focus on the users?


User-centered design means understanding what your users need, how they think, how they behave – and incorporating that understanding into every aspect of your process.
- Jesse James Garret

Learn more & register →

We have some great speakers, speaking on some great topics.


DeW will be a three-day event starting on the 8th of December, 2014.

During the event, we'll be bringing you talks from experts such as Prof. Masao Ishihama of the Kanagawa Institute of Technology, Japan, Dr. Prof. Etsuko Tsutsumi of the Hokkai School of Commerce, Japan, two time Red Dot Award winner, Mr. Paul Sandip, co-founder of PaperKite, Mr. Kshitish Purohit, and co-founder of Think Design, Rama Brahmam Aleti.

Not only that, we have workshops by Prof. V.M. Parmar from the National Institute of Design, Ahmedabad.

See the schedule →


This year, we challenge you to design for the elderly.


The theme for DeW 2014's Student Design Challenge is to design for the elderly.
We invite entries from students, professionals, and anyone interested in design to come up with a novel design-based solution to address the needs of the elderly staying alone.

More than one solution? More than welcome!
Cash prizes worth Rs. 30,000 are to be won.


Ready to take the challenge?

Learn more & participate →

Questions? Queries? Curious?

Learn more about DeW.

Still curious?
Feel free to contact us.


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